Making Page Titles and Descriptions
Making Page Titles and Descriptions for your Webpages – The Quick and Painless Way
This is the most difficult part of the SEO process, but it is very important.
Step 1 Take all the main pages of your website and list them.
Example home page, about us, services, contact us, etc.
Step 2 Make a table that has a Page Title, keywords, and description.
For Page Title here are some tips
If your business is well known then put your name in the page title. If it is not well known then don’t waste the valuable real estate known as Page Title for your business name. Use the top words in your page title from your keywords.
For instance: If you were a new interior design firm you may want to use Interior Design as the first part of your Page Title. Or if your company is well known such as a school, then by all means put your name first on the Page Title
Your page title should be no more than 70 characters long. Separate phrases with either a pipe line or a comma. Pipe lines tend to look a little more polished.
Here is an example of the home page for our imaginary mobile dog washing business.
Home Page for Bob’s Mobile Dog Baths and Grooming
page title
meta keywords
meta description
Dog Wash | Mobile Pet Grooming | Dog Grooming | Right at Home
dog groomer, dog wash, dog grooming, mobile pet grooming, right at home, dog bath,, another word, another word, another word, another word
Bob’s Mobile Dog Baths and Grooming, dog grooming at home, right at home, professional dog groomer, dog wash comes to you. ADD YOUR OWN UP TO 150-160 CHARACTERS.
Step 3 Choose your top ten keywords that would fit for your home page and place them in in keywords column separated by a comma. See example above.
Step 4Come up with a description to your page using many of your keywords, but make it make sense. Don’t use a lot of fluff words or a cut and paste right from the page. You want to have keywords in there. See example above.
Step 5 Do these steps for each of your pages. Be sure to refer to your keyword outline.
Special note: The keywords don’t have to completely change each time, but it is good to use different but similar key words, so use your list, not just the top 2. If your keyword list looks like the same everywhere on your website, this will not bode well for being favored by the search engines and their bots. The same is true for Page Titles and descriptions.
Once you are finished with this table then go to Search Engine Optimization Step 3.
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