This is the most difficult part of the SEO process, but it is very important.

Step 1 Take all the main pages of your website and list them.

Example home page, about us, services, contact us, etc.

Step 2 Make a table that has a Page Title, keywords, and description.

For Page Title here are some tips

If your business is well known then put your name in the page title. If it is not well known then don’t waste the valuable real estate known as Page Title for your business name. Use the top words in your page title from your keywords.

For instance: If you were a new interior design firm you may want to use Interior Design as the first part of your Page Title. Or if your company is well known such as a school, then by all means put your name first on the Page Title

Your page title should be no more than 70 characters long. Separate phrases with either a pipe line or a comma. Pipe lines tend to look a little more polished.

Here is an example of the home page for our imaginary mobile dog washing business.

Home Page for Bob’s Mobile Dog Baths and Grooming

page title

meta keywords

meta description

Dog Wash | Mobile Pet Grooming | Dog Grooming | Right at Home

dog groomer, dog wash, dog grooming, mobile pet grooming, right at home, dog bath,, another word, another word, another word, another word

Bob’s Mobile Dog Baths and Grooming, dog grooming at home, right at home, professional dog groomer, dog wash comes to you. ADD YOUR OWN UP TO 150-160 CHARACTERS.

Step 3 Choose your top ten keywords that would fit for your home page and place them in in keywords column separated by a comma. See example above.

Step 4Come up with a description to your page using many of your keywords, but make it make sense. Don’t use a lot of fluff words or a cut and paste right from the page. You want to have keywords in there. See example above.

Step 5 Do these steps for each of your pages. Be sure to refer to your keyword outline.

Special note: The keywords don’t have to completely change each time, but it is good to use different but similar key words, so use your list, not just the top 2. If your keyword list looks like the same everywhere on your website, this will not bode well for being favored by the search engines and their bots. The same is true for Page Titles and descriptions.

Once you are finished with this table then go to Search Engine Optimization Step 3.

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Lesson 1. Find your keywords that you will use to direct people to your website

Here is a quick overview of what you will need to do to find these keywords. Below the overview is a walk through example that you can follow to take you step by step.

Step 1 Choose 10 words or short phrases that you think would be good words for the main ideas of the site.

Step 2 Go to

https://adwords.google.com/select/KeywordToolExternal.

This tool shows 3 important things

Step 3 When one word is entered see how many searches people check using that exact phrase.

Step 4 Choose the top words –

that is the keywords with the highest number of searches, but especially those where the competition for ad words is in the middle range meaning that may not have as much advertising bids. (This is explained in detail below.)

Step 5 Go through each of your words and make an outline showing best words under each main category keyword (seedword) that you come up with.

Okay, now here is an example of the 5 steps in action. Just follow along and then try to do this with your own words.

Here is an example for 2 seedwords (the words you chose in step 1) and the process to find the key words:

Let’s say you have a mobile dog washing business.

Step 1 Come up with 10 seed words or keywords to start with.

Eg of seedwords: Dog baths, mobile, groomer, at home,

Fig. 1 Shows “dog baths” as seed word choice

As you can see “dog baths” gets 2,900 searches (hits) in April whereas “dog bath” gets 40,500 hits

Recommendation: use both because you can see that advertiser competition is not as high for the first and there is still room for more advertising on the second.

If you go down the list to the 4th item you can see that typing “mobile dog baths” in one phrase is a bad idea – “Not enough data” means no one is searching for that phrase.

So under seed word #1 let your outline look like this:

KEYWORDS

1. dog baths

• dog bath 40,500 40,500 – med comp.
• dog baths 2,900 5,400 – med high comp.

Now scroll down to the bottom of the list and you will see a list called Additional Keywords to Consider

Here is what you will see: There is a better word choice than dog bath – ” dog wash”.

So let’s add that to the list under the seed word #1.

Now your table should look like this:

Keep the additional keywords at the bottom so you can find them easily.

Step 2 Go back and do the same thing with all 10 of your seed words.

Step 3 Then take any new phrases that came up of interest in the Additional Keywords to Consider section and apply Step 1.

By the end of your keyword search your list should have an outline like this (Add your own content)

Do this until you are satisfied that you have enough good keywords.

You may also have keywords that would be unique for only a certain page of your website -

such as selling dog shampoo online.

Then you would need to find some good keywords focused on that subject.
Now that you have your words do a little testing on your competitor’s sites and see if they have some keywords that you may have missed.

This is an example of a real site – if I were interested this would actually be a competitor. You will probably find out that you will be ahead of the game just by adding keywords to your site . Many websites have no clue about SEO.

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "jfkjafjafjf">
<html>
<head>
<title>anonymous website</title> 
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<meta name="description" content="mobile pet grooming, pet grooming, Dog Shampoo, DOG GROOMING, CAT GROOMING,
mobile dog grooming, Mobile Cat Grooming, Mobile Grooming">
<meta name="keywords" content="mobile pet grooming, pet grooming,
CAT GROOMING, dog grooming, MOBILE DOG GROOMING, Mobile Cat Grooming, Mobile Grooming,
franchising, franchise opportunity, pet franchise">  <link rel="stylesheet" type="text/css" href="assets/css/styles.css">

Do you see any words you might want to add to your keywords? Maybe you also groom cats – that is a whole different list of possibilities. See if your competition has some good words that you might have missed, and follow the same steps above.

Now that you are done making your best choices of keywords for your website. Go back to Blog #1 Introduction to Search Engine Optimization.

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The Quick and Painless Way

There are so many books out there that give pages upon pages books upon books showing how to best optimize your webpages. You may be overwhelmed by the thought of it. Well, we have taken the ideas we have learned through these many books and through our own experience and have created a quick and painless way to optimize your site. We have seen our site http://www.bluedovedesigns.com go from listed at 445 on Google search list to where as I am writing this we are at listing 19 which is at the second page of the listing, and we are still rising.

If you are interested in getting your website to rank higher, but you don’t really want to work really hard at it or pay a bunch of money, give our uncomplicated technique a try.

We will be posting our techniques in the next few blog entries. Here is the overview.

Step 1 Find your keywords that you will use to direct people to your website

Step 2 Take all your main pages of your website and list them.

Step 3 Embed all of the keywords, page titles, and meta descriptions into your pages.

Step 4 You may now want to check your webpages one by one (especially the main ones) and see if you have keywords within the text of the webpage.

Step 5 Now you need to get links that will go to your site:

In the next posts we will show you

Step 1 Find your keywords that you will use to direct people to your website.

Step 2 Making page titles and meta descriptions

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